Organic SEO for Local Gold Coast Businesses
Wouldn’t It Be Great For Your Business To Show In The Number One Rank Spot In Google
The holy grail of online web marketing is said to be to Rank by organic means. By natural we are often inferring you have come to rank on page one, number one position, simply by operating a business and being online. In practice this is very rarely the case. Most businesses who have an online presence in Google search results are using some version of SEO technic to ‘game’ Google or Bings ranking systems in some manner for their benefit. There are many techniques which are employed to gain a favourable organic search ranking by SEO professionals.In general terms there are Whitehat SEO Techiques and there are Blackhat SEO Techniques (Note: There is also a sub set of Blackhat SEO which are illegal techniques, but they are unlikely to apply for most legitmate businesses and are not something we practice). Depending on your goals and business risk profile Whitehat SEO and/or combination of Blackhat SEO techniques would be recommended. We will illustrate the difference between the two on this page.
Note: We operate with full disclosure and always act in the best interests of our clients and their goals. Blackhat SEO is often misunderstood it does not mean ‘deception to clients’ it is just another type of marketing, which can be highly effective for its purpose. What a Blackhat SEO will do is look for the loop holes in search Engine algorithms and use those loop holes to help improve a websites rankings.
What are the secrets to ranking organically?
Content and technical SEO setup is the first key to ranking! A lot of marketing agencys will say you need good content…well things have changed and what we are now telling clients is, they need to aim for EPIC on page content. You now need to not only match your competitors content you need to absolutlely blow it out of the water if you want to take over their rank on page one. Therefore, for each services you offer we will research and create epic pages that answer all aspects about your business a potential client may want to know about. We will create the content in rich forms, such as; video, text, infographics, images and audio all backlinked and crosslinked to enhance search engine juice across your whole site. This is what will get you to that promised land of ranking your website on page one. From the technical aspect of your website, we ensure that all errors fixed, slow performing code is optimised, All tags and titles are correctly used, Schema is correctly configured and installed, a little marketing finesse and lastly we finish it off with blisteringly fast web hosting. After all you will capture more leads if your site is looking great, loads fast and has good click bait and calls to action.
Gold Coast SEO For Local Businesses
The vast majority of businesses located on the Gold Coast of Quensland should be targeting their local market first within a 100 kilometre radius. Google and other search engines services, including voice search, recognise there is a distinct difference in local shoppers and business owner needs. Consequently, there are a bunch of online marketing techiques and tools we can employ to improve search results for your local market. Local Search ranking is a highly detail orientated process requiring a lot of experience to execute with efficiency and effectively. Some of the work we do to achieve outstanding results for our clients are; Comprehensive Website SEO Auditing and action plans, Website Performance calibrated to your target market, local citiations creation and syncing, Local Backlinking, High quality backlinking and outreach, Google App Stacking, Google Maps, Google and BING My Business, Google Analytics and We Replication of details syncing, Local keyword research, Keyword competitiveness analysis, Extensive Locally based rich content additions, Video Ranking, Image Ranking, Analytics, Call tracking, Detailed analytic reporting, Social Media Creation and targeting, Social Signals, Pay Per Click Advertising, Click Through Rates enhancement and quality web coding, Sales funnel creation, Email Marketing.
Multi Business Location SERPs Registration
Optimising websites for multiple locations is an extension of local business search SEO in most cases and it is highly effective. With the addition of multiple highly local content pages and Google My Business Mutli location entries we can target your rankings to the street if needed and have your business ranking in multiply location without being penalised for duplicate data or the expense of running many websites for each location. Location SEO targeting is a great strategy even for state, national and even internetional businesses. While it is a technicque that Google states to be considered spammy and not technically a true whitehat SEO practice, it is highly effective and when done in a measured customer focused fashion, it has little to no risk of penalisation. We would recommend it to any business looking to improve their rankings locally and overall. Adding location specific pages and content will boost your whole site by virtue of increasing its link juice to its main pages via the sub localty pages. This works by linking suburbs to Cities, Cities to States, states to countries following through to the specific services pages, then linking to your main pages. This is often contrary to what website owners and online marketing professionals do, as most people tend to syphon off juice by linking out from their target pages. Consequently, they lower the SEO Juice to the pages they want to rank. Even worse sometimes we see linking going out to other websites from key pages. The correct process should look like the diagram below and this is the proven method, learned from real world testing from the affliate world, we will use to rank your website pages. A common mistake many webmasters and marketers make is, they actually have the diagram the other way around and are weakening the link juice to their main pages or worse exporting it to someone elses webpages.
Outter Suburb Niche Service Pages To Create Better Link Juice
From this diagram you’re probably having an aha moment! Because now the process and method of adding further backlinks from blogs, outreach posts, citations and why that helps to increase your rankings will all make more sense. The saying the rising tide lifts all boats big and small is certainly an aphorism relevant to website technical setup and the processes of linking.
National Australian Search Rank Optimisation
There is a distinction between national bricks and mortar businesses and National business or an eCommerce business in regards to how a search engine pro would execute it. For example, with a Bricks and Mortar businesses we expand on our multi location local business technique with advanced website coding to allow for more dynamic control of locations such as; cities and states, complimented by automated geo tagging of services/products. Furthermore we tag a mix of national quality backlinks with high DA local citiations and backlinks for high value local searches. Lastly, we support the organic search with targeted PPC marketing for the local niches and national general enquiries to maximise brand awareness and ensure every search has the potential to be captilised on.
Further enhancement of the basic location based search optimisation, we target topics and longtail keyword searches based around problems that your target market are looking for in search and in social media. We then develop targeted content to meet these enquiries better than any other company. Additionally, we create sales funnels and automated processes from these highly targeted landing pages to convert your enquiries to paying business.
eCommerce Search Engine Optimising
Magento // Shopify // ZenCart // BIG Commerce // osCommerce // neto // WOO Commerce
Effective e-Commerce search engine optimisation is a holistic process focusing on; brand awareness, optimisation of the category and product pages, user experience, follow-up, remarketing, Off-site optimisation, Social Media, Influencer, monitoring, Pay Per Click, measurement and server performance. While SEO produces the best return on marketing dollar invested each aspect of eCom marketing enhances the other overall.
Our process of Optimising focuses on four areas of marketing development:
How do you increasing website traffic?
Without traffic, your e-commerce site is effectively dead in the digital ocean. Therefore building a steady flow of traffic is key to succeeding. However, now all traffic is equal and that is why we do extensive research to identify your most profitable type of buyer/s. Then we construct content specific to improve the likely hood of attracting that type of customer.
With organic SEO we look at trends in search data and exact match keyword matches to make your on page content and supporting content exactly what users are searching for. Then when they do find your website on page one, it will be very rich and engaging content experience to answer exactly what they searched for while staying focused on selling your product or service.
Likewise, for pay per click marketing, we focus on the procuring new customers into your sales funnels via direct product offers, giveaways and answering trending metrics based on searches or social media data. We identify where certain customers are in your sales funnel and handle them accordingly to maximise conversions short-term and over the long-term. While we agree there is good profit to be made from the now buyers, we have also found the difference between a small loss, break even, small profit and the highly profitable business you want will be made or lost in the eCommerce sales funnel follow-up. Consequently, any investment in driving traffic needs to have an equal investment in follow-up.
Social Media is the new big search engine. The number of people using social media regular in Australia is mind blowing. Every company should have a social strategy which encompasses; short term pay for sale, brand building, long term value adding and user engagement. We love the practices of social marketing leader Gary Vaynerchuk and implement his method of value, value, offer and craft it into the marketing plans of all our clients. To be successful in social media marketing you need effective sales funnels with a long term and short term view. The reason is, many of your new followers will be very early in the sales process. Therefore, you need a method of offering them value and earning their trust through automated systematic methods. Without a sales funnel process in place, what seems like a very low advertising cost can quickly turn into a money pit and this is often why business owners disregard social media marketing as being effective. When it was actually just the execution which was flawed.
How To Design An E-Commerce Sales Funnel
International Enterprise Business SEO
Along with traditional areas of search optimisation more estiblished brands have their biggest opportunities through Building Brand Awareness and improving customer engagement on page and through social media. Quality content is always key, however planned systems and methods of engagement is more critical and profitable overall. Artifical intelligence Systems / automated bots to supplyment first level personalised engagement and conversions are exciting new ways of optimising your business digitally online.